Building in public, writing in plain English.
Notes from running productized SEO retainers, building OpenClaw and Detailers360, and the unglamorous mechanics of automation for service businesses.
Why most agency SEO retainers fail
Six failure patterns we see when service-business owners show us their old SEO contracts. None of them are about "Google's algorithm changing."
- Tools
GoHighLevel vs custom CRM for service businesses
An honest comparison from a shop that sells GHL setups, builds custom automation, and runs its own CRM platform. No favorites, just the math.
JGJohn Glennan - Build in public
Why your automation should run on serverless (and why you’ll never have to think about it)
We build every TechBridge automation on serverless infra. Here’s what that actually means for a service business that just wants the leads to follow up themselves.
JGJohn Glennan - Build in public
Building a multi-agent SEO system, the architecture behind OpenClaw
Why a single LLM call can’t run an SEO agency, and what changes when you split the work across four specialized agents.
JGJohn Glennan - SEO
How much should a service business spend on SEO?
A real budget conversation for service businesses doing $300K to $3M a year, without the agency-pricing theater.
JGJohn Glennan