Building in public, writing in plain English.
Notes from building agentic websites, running the TechBridge Platform, and the unglamorous mechanics of AI marketing for service businesses.
How much should a service business spend on SEO?
The honest budget math for service businesses doing $300K to $3M a year, and why the right answer is no longer a $1,500-a-month retainer.
- SEO
Why most agency SEO retainers fail
Six failure patterns we see when service-business owners show us their old SEO contracts. None of them are about "Google's algorithm changing."
JGJohn Glennan - Tools
GoHighLevel vs custom CRM for service businesses
An honest comparison from a shop that has built on GHL, ships custom automation, and runs its own AI marketing platform. No favorites, just the math.
JGJohn Glennan - Build in public
Why your automation should run on serverless (and why you’ll never have to think about it)
We build every TechBridge automation on serverless infra. Here’s what that actually means for a service business that just wants every lead captured and nothing dropped.
JGJohn Glennan - Build in public
Building a multi-agent SEO system, the architecture behind OpenClaw
Why a single LLM call can’t run an SEO agency, and what changes when you split the work across four specialized agents.
JGJohn Glennan