LogoHammer × TechBridge
Full rework from WordPress to Next.js with CMS integration, productized SEO, and the full PostHog stack, so the studio always knows who's on the site, and its visibility keeps climbing.
Visitors landing
Where they drop off, unknown
- · Aging WordPress theme, slow loads, plugin sprawl
- · No event tracking on key conversions
- · No funnel data, proposals appear/disappear
- · Content shipped on instinct
- · Decisions made on referral anecdotes
Great work. Zero visibility into how it gets sold.
- 1Visit landing100%
- 2Read post34%
- 3View pricing18%
- 4Started brief6%
- 5Booked call2.3%
Illustrative UI mock, not client data. Every step measured; decisions move from gut to data.
Hover or drag, left is the analytics blind spot before, right is what the team actually sees now.
A legendary portfolio stuck on a slow WordPress site.
LogoHammer is the brand-and-design studio behind the Blockbuster logo, yes, that Blockbuster logo. Great work, real referral flow, growing inbound from search. But the site ran on an aging WordPress install: slow loads, plugin sprawl, and zero instrumentation. Nobody knew which pages converted, which content topics drove proposals, or why some visitors bounced and others booked discovery calls.
Tactical decisions kept getting made on gut feel. That works at small scale. It doesn't scale to "should we double the content engine or fix the proposal page?"
A faster site, total visibility, climbing rankings.
The site got fast, and stayed editable
Full rework from WordPress to Next.js with CMS integration. Pages load instantly, Core Web Vitals went green, and the team still edits content without touching code: the WordPress workflow without the WordPress weight.
Nothing on the site is a mystery anymore
The full PostHog stack: product analytics, session recordings, funnel tracking, auto-capture plus custom events (proposal viewed, brief downloaded, calendar booked). The owner is always informed. Every conversion path is visible.
Visibility that keeps climbing, in search and AI
Productized SEO: keyword strategy, on-page, technical, GBP, and content tuned for decision-stage searches, structured so LogoHammer surfaces in AI answers too, not just rankings.
Content that creates pipeline, not just traffic
Posts on rebrand timelines, design-system cost ranges, brand-naming process, vendor evaluation, and PostHog funnels prove which pieces actually drive proposals, so the engine compounds instead of guessing.
More than double the visitors finding LogoHammer directly. Triple from Google.
Per the TechBridge no-fabrication rule: we publish outcome numbers only after each client signs off. The traffic result above is the one Lee Dean has cleared; the rest of LogoHammer's funnel data is being assembled. Here's what changed structurally:
- WordPress retired. Site rebuilt on Next.js, loads instantly
- CMS integration: the team edits content without touching code
- Site fully instrumented, every conversion path is now visible
- Content engine shipping 4 posts/mo against decision-stage intent
- GBP optimization live, local impressions trending up
- Proposal page A/B tests informed by real session data, not guesses
Need a logo? LogoHammer is the studio behind the Blockbuster logo, and they're taking on new brand work at logohammer.com.
Want a site this fast, and this visible?
30-minute strategy call. We map your funnel, instrument the gaps, and tell you straight whether an Agentic Website build is the right fix.