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Case study · Auto detailing

SR Detailing × TechBridge

A calendar that fills itself: website makeover, self-serve booking with the invoice attached, agentic SEO + GEO, and consistent upkeep so it stays that way.

BeforeAfter
Booking · before
Leaks
  • IG DMQuote?

    Customer waiting on reply 4h

  • Form leadNo reply

    Booking link not sent

  • BookedNo invoice

    Paid on the day, maybe

  • Phone tagMissed

    "Let me check the calendar"

  • Held slotUnconfirmed

    Nothing behind it

DMs, forms, calls, all separate. Slots held on a promise.

Booking · after
Routed
  • SV
    Sara V.Ceramic

    Self-booked · invoice paid

    Tue 9am
  • MR
    Mike R.Interior

    F-150 · pet hair + shampoo · invoice sent

    Wed 1pm
  • LK
    Liz K.Maint.

    Unpaid 24h out · auto-cancelled, slot reopened

    Freed
  • TP
    Tom P.Paint

    Stage 2 correction · invoice paid

    Thu 8am
  • AB
    Anna B.Wash

    Web inquiry · SR alerted

    Today

One inbox. Invoice at booking. Unpaid slots free themselves.

Hover or drag the slider, left is the booking flow before, right is what runs now.

Background

Mobile detailing operation losing jobs in the booking flow.

SR Detailing runs mobile ceramic, paint correction, and full-detail jobs across a metro service area. Lead volume was strong, Instagram, referrals, GBP, but the booking flow was leaking: quotes by DM, “let me check the calendar” threads, slots held with nothing behind them. Some customers went to competitors when the team couldn’t reply within the hour.

The team was great at the work. They didn’t have time to be great at the office work too, and that’s where the leaks were.

What we did

Booked solid, and built to stay that way.

  • A website that sells the work

    Full website makeover: fast, photo-forward, built around the services SR actually sells (ceramic, paint correction, full details), so the site closes the customer the photos already convinced.

  • Customers book themselves

    Self-serve booking on Cal.com with a slot per service, straight from the site. The "let me check the calendar" threads stop, because the calendar is the page.

  • The invoice goes out with the booking

    Each booking creates an invoice with a Stripe payment link, and a booking still unpaid 24 hours before the slot is cancelled automatically, so the calendar never holds a job nobody has committed to.

  • No inquiry slips through

    Form submits and booking inquiries land in one pipeline with the service details attached, and SR gets alerted the moment each one arrives, so the follow-up happens while the customer is still deciding, not after they’ve booked elsewhere.

  • Found by drivers searching, and by AI answering

    Agentic SEO + GEO: the agent runs audits, rank tracking, and content recommendations continuously, tuned for "ceramic coating near me" searches and for the AI answers drivers increasingly ask instead.

  • It keeps running without anyone babysitting it

    Consistent upkeep: ongoing site and SEO maintenance as part of the plan, with security updates and site changes held for approval before they go live.

Results

Numbers pending release.

Per the TechBridge no-fabrication rule: we publish outcome numbers only after each client signs off. SR’s current-quarter metrics are coming. Until then, here’s what changed structurally:

  • Booking flow self-serves, no more "let me check" SMS threads
  • An invoice with a Stripe payment link on every booking; unpaid bookings auto-cancel 24 hours before the slot
  • Every inquiry captured into one pipeline, with an instant alert to SR
  • Site rebuilt around the services that drive revenue
  • Agentic SEO + GEO runs continuously, not quarterly

Jobs like SR's are a big part of what shaped the TechBridge Platform, the AI marketing agent we now run for service businesses.

Want a site like this for your shop?

The detailing setup: Starter $249/mo plus the $750 Detailer build, live in 14 days or your build fee back. The proven 7-page detailing website system, with your agent behind it.