All case studies
Case study · Home services

TAB Home Services × TechBridge

The full marketing engine: SEO, GEO, and GBP enhancements, AI automation, social video posting, and lead alerts in the Discord the crew already lives in.

BeforeAfter
Inbox · before
Leaks
  • VoicemailMissed call
    4h ago
  • Form submitTrade: ?
    2h ago
  • GBP messageUnread
    1h ago
  • Email leadTrash?
    40m ago
  • Form submitNo reply
    14m ago

Multiple inboxes. No tagging. Slow replies.

Inbox · after
Routed
  • MR
    Mike R.Maint

    Furnace tune-up

    Captured · booked
  • SV
    Sara V.Build

    Bath remodel quote

    Estimate sent
  • LK
    Liz K.After-hrs

    Web inquiry · 9:42pm

    Discord alert · claimed
  • TP
    Tom P.Project

    Kitchen reno · stage 2

    Milestone invoice
  • AB
    Anna B.Recur

    Bi-weekly cleaning

    Auto-rebooked Q2

One pipeline. Auto-tagged. Alerted instantly.

Hover or drag the slider, left is the inbox before, right is the inbox after the rebuild.

Background

Multi-trade home-services operator with a leaky funnel.

TAB Home Services runs across multiple home-services lines, handyman, maintenance, project work, across a regional footprint. Lead volume wasn’t the problem; the lead-to-booking conversion was. Inbound from Google + referral was hitting an inbox that ran on whoever happened to be at a desk that hour.

Symptoms: missed calls during work hours, slow follow-up on form submits, no reliable way to tell which trade lines were profitable. The team was doing real work, they just couldn’t see what was happening at the top of the funnel.

What we did

Marketing, automation, video, and search: the full stack.

  • Every lead lands in one pipeline

    Forms, chat, and web inquiries route into one pipeline, auto-tagged by trade line. Junk gets filtered out and real leads surface with the details attached. That’s the marketing engine plus automation doing the desk work, so nothing sits unread in an inbox nobody owns.

  • The crew knows the moment a lead lands

    Discord integration pings the channel the team already watches with every new lead and job update. Nobody has to remember to check a dashboard between jobs. Leads get claimed, not discovered on Friday.

  • The website catches what the phone misses

    Nobody can answer every call from a job site. The site captures that demand anyway. Every web inquiry lands in the pipeline the moment it arrives and TAB gets alerted instantly, so leads get worked before they bounce to a competitor.

  • Job sites turn into a content stream

    Real job-site photos become short vertical videos, posted to social on a steady cadence. The crew shoots the work; the editing and publishing happen without them. Social proof ships itself.

  • Found on Google, and in AI answers

    SEO, GEO, and GBP enhancements: keyword strategy, on-page and technical work, long-form content, a fully worked Google Business Profile, and generative-engine optimization so TAB shows up when homeowners ask AI, not just when they scroll the ten blue links.

Results

Numbers pending release.

Per the TechBridge no-fabrication rule: we publish outcome numbers only after each client signs off. TAB’s current-quarter metrics are coming. Until then, here’s what changed structurally:

  • Every web inquiry captured into one pipeline the moment it lands
  • Forms, chat, and web inquiries unified per trade line
  • New leads ping the team Discord the moment they land
  • Junk filtered automatically; real leads tagged and surfaced
  • Job-site videos posted on a weekly cadence, no editing by the crew
  • Monthly SEO + GEO report shipped on the 1st of every month

Run a home-services company? Get the full build.

The Market Leader Edition: $2,500 build + $500 / mo, live in 21 days or your build fee back. Migration and 301s included, so your current rankings come with you.